In 1994, Parkview's Reisner and Weiderpass opened the first Watch World retail store on Bleecker Street in Manhattan's West Village. Within three years, operating solely from personal funds, they had opened an additional 8 stores in the New York City area. For each location, they negotiated favorable lease terms and performed the design and buildout of the space.
After establishing a base of operations in New York City, Reisner and Weiderpass sourced additional funding from DLJ Travelers for a nationwide expansion that began in 1997. In just three years, an additional 110 locations were opened around the country, showing Parkview's ability to negotiate and build over a wide geographic area.
In 2000, Reisner and Weiderpass sold Watch World to then-NASDAQ-listed Sunglass Hut for $20 million. The Watch World cashout provided capital for Parkview's plans to build a new residential tower - Parkview Tower - overlooking Central Park on the site of the old Carnegie Hotel.